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JUST

JUST comprises one of Australia's largest privately owned publishing companies, with print and online offerings focused on the delivery of automotive content for niche vehicle markets. JUST consists of 6 marketplaces – JUST CARS, JUST BIKES, JUST TRUCKS, JUST HEAVY EQUIPMENT, JUST PARTS and JUST 4X4s. JUST CARS and JUST BIKES are the top two circulating magazines in their respective Australian genres, and both continue to increase circulation year on year, against the publishing industry norm.

Online, the JUST CARS and JUST BIKES websites are a unique hybrid of classifieds, rich content (largely user generated) and social networking.
The first sites to integrate these three areas of functionality, they break
new digital ground and act as the online hub for the enthusiast
communities which exist in car and bike cultures.

JUST CARS is Australia's collectable, classic and custom car marketplace. By combining one of the highest selling car magazines in the country with a world class web network, JUST CARS attracts more collectable car buyers than any other medium.

- JUST CARS HAS MORE THAN 279,000 READERS AND A RAPIDLY GROWING COMMUNITY ONLINE

- 84% OF THOSE READERS SURVEYED HAVE RESPONDED TO ADVERTISING IN JUST CARS*

www.justcars.com.au

*Source: Roy Morgan Research, December 2007
JUST CARS
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JUST BIKES is the original motorcycle marketplace, catering for all motorcycles, makes, models, ages and accessories. If you can't find it in JUST BIKES, it probably doesn't exist. JUST BIKES is where the largest number of motorcycle enthusiasts converge to buy, sell and dream. Online, it's also where the next generation of adrenalin junkies go to watch and upload the best bike content on the web.

- JUST BIKES IS THE LARGEST SELLING BIKE MAGAZINE IN AUSTRALIA WITH MORE THAN 128,000 READERS IN PRINT AND A MASSIVE FOLLOWING GROWING ONLINE

- 86% OF THOSE SURVEYED HAVE RESPONDED TO ADVERTISING IN JUST BIKES*

- AFTER MORE THAN 20 YEARS IN THE BUSINESS, JUST BIKES IS THE TRIED, TESTED AND TREASURED CLASSIFIED MARKETPLACE

www.justbikes.com.au

*Source: Roy Morgan Research, December 2007
JUST BIKES
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JUST 4x4s

JUST 4X4s caters for all 4x4 makes and models, as well as accessories, caravans, campers, boats - just about everything needed to enjoy the outdoor lifestyle.

- JUST 4X4s MAGAZINE HAS MORE THAN 56,000 READERS

- 75% OF READERS INTEND TO PURCHASE A VEHICLE, BOAT OR CARAVAN IN THE NEXT 12 MONTHS

*Source: Roy Morgan Research, December 2007
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JUST TRUCKS & JUST HEAVY EQUIPMENT

JUST TRUCKS & JUST HEAVY EQUIPMENT caters for all types of new and used trucks from across Australia, from the biggest B-Doubles, right down to the smallest delivery vans and light commercials. JUST TRUCKS also features trailers, buses and spare parts.

- JUST TRUCKS MAGAZINE HAS MORE THAN 67,000 READERS

- 89% OF THOSE SURVEYED HAVE RESPONDED TO ADVERTISING IN JUST TRUCKS & HEAVY EQUIPMENT*

- 80% OF READERS INTEND TO PURCHASE A TRUCK IN THE NEXT 12 MONTHS


JUST HEAVY EQUIPMENT (inside JUST TRUCKS) is dedicated to construction and earthmoving equipment, forklifts and materials handling solutions, plus tractors and farm machinery.

*Source: Roy Morgan Research, December 2007
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JUST PARTS

JUST PARTS is the complete directory of automotive spare parts - from replacement parts & panels, engine upgrades, repair services, consumables and dress-up items. If it goes in on or with your car, there's every chance you'll find it in JUST PARTS. Add repair & service manuals, vehicles for wrecking, collectable automobilia and garagenalia and you really do have a spare parts supermarket at your disposal every month.

- JUST PARTS is Australia's only dedicated retail automotive spare parts magazine and is promoted at car shows, swap meets and other related events Australia wide.

- JUST PARTS MAGAZINE HAS MORE THAN 56,000 READERS

- 94% OF THOSE SURVEYED HAVE RESPONDED TO ADVERTISING IN JUST PARTS*

- 84% OF READERS BUY PARTS FROM A WRECKING OR A SPARE PARTS BUSINESS

*Source: Roy Morgan Research, December 2007
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There's no secret recipe to success. It's about getting back to basics – a no bullshit approach, knowing the value you bring to the market, making decisions and most importantly, being completely passionate about what you do.
ash hunter just auto blog

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Ash's "Getting Back to Basics" approach:
  1. Understand and focus on your customers
  2. Zero Bullshit
  3. Trust in Your Team
  4. Make Decisions
  5. Update Infrastructure
  6. Simple Alignment
  7. Passion
  8. Know the value you bring to the market
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